Such as Yell or Denmark Phone Number List Local. A full citation should include your company's name, address, and phone number. Local citations don't always contain a link to your site, although they will be more valuable. What are they doing? Citations help you rank Google Local Denmark Phone Number List listings (formerly Google+ Local Maps) by providing Google with a reliable source of information about your business Cleared SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start.